![]() If you buy a stock based solely on your love for the product, you might be investing where the monkeys whiz. So, if you're unsure whether your new investment idea is on the wrong side of that anxious-looking monkey, here are a few ways to find out. These are the same questions investors must face today every time they click that buy button. What's the real value of this thing I'm buying? Am I sure? OK, now how much should I pay for it? How did this incredibly sophisticated commercial society get caught up in such a frenzy? By ignoring some simple, time-proven rules on purchasing investments. They rank among the greatest businessmen in the history of the world. ![]() In that respect, we're a lot like the 17th-century Dutch.
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